Director of Real Estate, Atlanta

Director of Real Estate

New Yesterday

Real Estate Strategy & Planning Develop and maintain real estate growth plans for both franchised and corporate markets, in alignment with company growth objectives

Analyze new and existing markets using demographic data, competitive mapping, and performance metrics to inform site strategy

Maintain a robust pipeline of sites and adapt strategy to evolving brand, market, and franchisee needs

Site Selection & Deal Management Oversee site identification and selection for new studio locations, ensuring alignment with brand requirements and success criteria

Lead lease negotiations from LOI to final execution in collaboration with legal and finance

Manage brokers, developers, and other third-party real estate partners to ensure timely and high-quality site opportunities

Franchisee Support & Collaboration Partner with franchisees on market planning and site selection, providing guidance and approval support

Provide clear communications and tools to help franchisees navigate the real estate process and meet development timelines

Cross-Functional Partnership Work closely with Construction, Legal, and Finance teams to ensure seamless handoff from site approval to build-out

Collaborate with the Marketing and Operations teams to ensure new locations reflect the brand vision and operational success criteria

Tracking & Reporting Maintain real estate tracking systems including pipeline, status reports, and dashboards

Present regular updates and market summaries to executive leadership

Ensure all real estate documentation is organized, accurate, and accessible

7+ years of experience in retail or service-based real estate development, preferably with a multi-unit franchise or wellness brand

Demonstrated success in identifying, negotiating, and securing high-performing real estate

Strong understanding of lease terms, LOIs, and real estate legal documents

Ability to manage multiple markets and priorities across both franchised and corporate portfolios

Excellent project management, negotiation, and communication skills

Willingness to travel regularly for site visits and franchisee meetings

Preferred Experience supporting franchisees or working in a franchise-based business model

Knowledge of wellness, fitness, or experiential retail sectors

Real estate license or relevant certifications a plus

Compensation details: 135000-175000 Yearly Salary

PI8039276774a3-35216-38231277

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Location:: Atlanta

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