Director of Marketing

New Yesterday

Location: Louisville Type: Direct Hire Job #19483 The HT Group is seeking a dynamic and strategic Director of Marketing to lead all aspects of marketing strategy for an innovative technology company. This on-site leadership position that requires a balance of big-picture thinking and hands-on execution across branding, digital marketing, product launches, content strategy, and sales enablement.
Director of Marketing Location: On-site – Louisville, TN (Must be located in or willing to relocate to Louisville, TN – this is an on-site role)
Qualifications 7–10+ years of marketing experience, including at least 3 years in a leadership role. Background in both B2C and B2B marketing, ideally in creative tech, experiential marketing, or consumer products. Demonstrated success in building brand awareness and generating qualified leads. Proficiency with tools such as Google Analytics, Meta Ads Manager, Klaviyo/HubSpot, Webflow or Shopify, and design tools like Canva or Figma. Exceptional communication, leadership, and project management skills. Entrepreneurial mindset with the ability to thrive in a fast-paced, collaborative environment.
Responsibilities Develop and execute an integrated marketing strategy aligned with company objectives including brand voice and positioning across all channels and customer segments. Create quarterly marketing plans with defined KPIs and manage the marketing budget and partner with Sales to develop pitch decks, brochures, email sequences, and case studies. Build and lead a small internal team while managing relationships with external partners and freelancers. Manage website content, UX, and lead conversion strategies including blog posts, videos, social media, case studies, and brand campaigns. Lead performance marketing efforts including paid social, Google Ads, SEO, email campaigns, and influencer partnerships. Implement analytics tools to track campaign performance and optimize marketing ROI. #MPIND
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Location:
Louisville

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