Web Content Manager

New Today

Web Content Marketing Manager Location: North ATL Schedule: Hybrid (3 days/wk onsite)
5+ years of experience in website management, optimization, SEO, CRO, SEM and analytics.
MUST have strong experience working with mid-sized organizations and be proficient in Hubspot, Google Tag Manager, Google Analytics, SEMrush and CRMs.
Responsibilities
Content Management o Manage content/page creation, maintenance, and updates of multiple website properties. o Develop landing pages to support campaign design. o Update and maintain translations in multiple languages.
Website Optimization o Lead the development and execution of strategies to optimize the website for user engagement, conversion, and overall performance. o Stay informed about industry trends, emerging technologies, and best practices in website marketing to proactively identify opportunities for improvement. o Manage the relationship with external web agency resources for website development and keep project timelines on track.
SEO and Conversion Rate Optimization (CRO) o Optimize search engine optimization (SEO) efforts, including updates to title tags, meta descriptions, headers, and alt text, to improve organic search rankings and visibility. o Collaborate with the marketing team to implement and optimize search engine marketing (SEM) campaigns for maximum impact. o Implement strategies for conversion rate optimization, A/B testing, and user journey optimization, including the development of landing pages for persona marketing.
Analytics and Reporting o Utilize web analytics tools (Google Analytics, Plausible, Search Console, Hubspot, etc) to track and analyze website performance, user behavior, and key metrics. o Conduct website audits and prepare regular reports on website analytics, providing insights and recommendations for continuous improvement.
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Location:
Alpharetta, GA, United States
Category:
Computer And Mathematical Occupations

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