Vice President of Integrated Marketing

About the Company

Professional women's sports team

Industry Sports

Type Privately Held

Founded 2019

Employees 51-200

About the Role

The Company is seeking a Senior Director/VP of Integrated Marketing to join their mission-driven organization. The successful candidate will be responsible for developing and executing bold marketing strategies that align with the company's vision of using sport to drive equity. This role involves creating and implementing integrated marketing plans that support brand growth, fan engagement, and revenue goals. The ideal candidate will have a proven track record in data-driven, digital-first marketing, with a focus on consumer engagement, and will be adept at driving campaigns across various media channels. A background in sports, media, or live entertainment is strongly preferred, and a passion for soccer or women's sports is a significant plus.

Key responsibilities for this role include leading a dynamic marketing team, driving paid marketing campaigns, and optimizing social media and digital strategies to deepen fan engagement. The candidate will also be tasked with managing the marketing budget, fostering a culture of collaboration and innovation, and providing leadership to ensure the team meets its objectives. Strong analytical skills, experience in project management, and the ability to work in a fast-paced, entrepreneurial environment are essential. The role requires a leader who can balance strategic thinking with hands-on execution, and who is committed to the company's mission of creating unique experiences that resonate with a purpose-driven audience.

Hiring Manager Title Chief Marketing Officer

Travel Percent Less than 10%

Functions

Marketing