At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Social Media Content & Production Specialist to join our dynamic team.

The Social Media Content & Production Specialist is responsible for creating, organizing, and executing compelling social media content that fuels audience growth, enhances brand storytelling, and supports Build-A-Bear's business goals. This role keeps Build-A-Bear at the center of pop culture while driving social-first strategies that boost brand awareness, engagement, and conversions-ultimately increasing sales and customer demand.

Responsibilities:

• Community engagement and social growth (support content scheduling, post management, and fan interaction)
• Content production and execution
• Cross function collaboration to develop and execute social-first campaigns
• Trendspotting and innovation

Required Qualifications:

• 3+ years of experience in social media content production, digital marketing, or brand storytelling
• Proficiency with Microsoft Office
• Skilled social media management tools (Sprinklr, Sprout, or similar)
• Basic video editing
• Basic collaboration tools

Preferred Qualifications:

• Bachelor's degree in Marketing, Communication, Media Production or related field
• Experience managing logistics for content creation including props, mascots, and creative assets
• Hands-on experience with video production (filming, editing, motion graphics)
• Influencer collaboration or partner creation

Behavioral Traits for Success:

• An analytical, inquiring, and critical mind that solves complex problems
• A knack for anticipating potential issues
• Strong commitment to tasks being completed correctly and on time
• Thrives in a structured environment
• Comfortable making decisions in area of expertise
• Communication style is factual and sincere
• Willingness to follow established policies, processes, and procedures
• Enjoys working at a somewhat faster-than-average pace
• Strives for continuous improvement

Working Environment:

• Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
• Hybrid work schedule
• Corporate Office located St. Louis, MO

Your Performance Will Be Measured On:

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.

• Increased organic engagement metrics (comments, shares, interactions)
• Judgment, decision-making, and execution
• Timely and on-brand responses to community interactions
• Impact on conversion rates
• Delivering high-quality on-brand content
• Logistics management
• Ability to quickly adapt to trends
• Ability to foster team collaboration and communication
• Quality of multi-platform campaigns
• Able to communicate complex issues in a clear and concise manner
• Ability to track trends and develop content that entertains and drives purchases
• Deadlines, Accuracy, and Quality
• Stakeholder Feedback