DESCRIPTION

The Social Media & Content Specialist will play a hands-on and strategic role in developing and executing PYA’s firmwide social media presence. This person will be a core part of the marketing team—building content calendars, shaping campaign strategy, and ensuring our brand voice resonates across platforms like LinkedIn, Facebook, Instagram, and YouTube.

This is an ideal role for someone who combines creative content development with analytical thinking and a strong grasp of how social media supports broader business objectives.

RESPONSIBILITIES

• Develop and manage the firm’s social media strategy in collaboration with marketing leadership and service line priorities
• Build and maintain a proactive, forward-looking content calendar aligned with marketing campaigns, thought leadership, and firm initiatives
• Write, schedule, and publish compelling social posts that translate technical topics into clear, engaging messages
• Collaborate with internal stakeholders to amplify webinars, white papers, media coverage, events, and press releases
• Partner with designers and video editors to bring visual content to life across platforms
• Track and analyze social media Key Performance Indicators (KPIs: engagement, reach, traffic, etc.) and adjust strategies based on performance insights
• Stay current on platform trends, algorithm changes, competitor’s activities. and B2B social best practices—and apply that knowledge to improve impact
• Contribute to campaign strategy and execution, including paid social, digital lead generation, and nurture workflows
• Repurpose and adapt content from other firm channels, including Teknovation.biz, for expanded reach
• Ensure all social media activity reflects PYA’s voice, brand standards, and regulatory guidelines

CONTENT TYPES

• Photos: Event coverage, headshots, behind-the-scenes firm culture moments
• Video: Short-form videos, webinar clips, executive insights, thought leadership soundbites, alongside PYA’s internal video team
• Graphics: Branded quote cards, infographics, charts, and promotional banners, along PYA’s design team
• Articles & Insights: Long and short form content, white papers, and published media pieces, and podcasts
• Webinar & Event Promotions: Campaigns for live and on-demand webinar content
• Press Announcements: New hires, awards, recognitions, and employee and firm milestones

QUALIFICATIONS

• 2–4 years of experience in social media, digital marketing, or content strategy, ideally in a B2B or professional services setting
• Demonstrated experience contributing to or leading social media strategy—not just posting content - but planning and executing a strategy
• Excellent writing and editing skills with a knack for adapting tone for different audiences, and ability to convey technical concepts succinctly.
• Proficiency in publishing content on LinkedIn, Instagram, Facebook, and YouTube; experience with B2B campaigns is a plus
• Familiarity with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite, Sprout Social, Later)
• Working knowledge of design tools like Canva or Adobe Creative Suite is helpful
• Experience with HubSpot, Salesforce CRM, or Salesforce Marketing Cloud Account Engagement (Pardot) is a strong plus, especially for campaign execution, content planning, and performance reporting
• Strong organizational and project management skills, managing multiple deadlines
• A collaborative, curious, and strategic mindset that thrives in a fast-paced environment

ABOUT PYA

PYA, a leading professional services firm, serves clients across the United States with expertise in consulting, accounting, compliance, and business strategy. With offices in Knoxville, Atlanta, Tampa, Charlotte, Nashville, and Kansas City, PYA is committed to helping clients achieve their goals through innovative solutions and unparalleled service. Learn more about The PYA Way.

WHY JOIN PYA

• Named a Top 100 Firm by Accounting Today and USA Today. PYA is also one of the nation’s Top 20 Healthcare Consulting Firms.
• Nationally recognized thought leadership in healthcare and professional services
• A supportive, award-winning marketing team with growth-oriented team culture with a focus on excellence and innovation
• The opportunity to contribute to high-impact marketing initiatives across multiple industries