You’ll lead a high-performance Paid Search function managing over 13 active accounts—but this is far more than an execution role. We’re looking for a senior paid search leader who can deliver results today and build the department we’ll scale tomorrow. You’ll have direct oversight of a Paid Media Manager (focused on campaign execution) and a Marketing Funnel Architect (focused on CRO and landing pages). While you'll be hands-on in campaigns initially, your true mandate is to create the systems, talent, and infrastructure that support a world-class paid search department. Campaign budgets typically range from $10K–$30K/month. You’ll own the performance strategy and client outcomes across accounts—but your scope extends beyond performance. You’ll be expected to: Design and improve SOPs Build scalable cross-functional workflows Coach and develop your team Shape hiring plans and department structure as we grow This is a senior role for someone who can execute now but thinks like a department head. You’ll play a critical part in helping us scale from a small, effective team to an elite, scalable Paid Search function.

Key Responsibilities Campaign Strategy & Execution Plan and launch high-converting campaigns, primarily on Google Ads (Search, Display, PMax). Optimize daily across a portfolio of 8–12 accounts to hit key KPIs (CPL, ROAS, CTR). Take increasing ownership of client strategy and performance as leadership potential is demonstrated. Performance Monitoring & Reporting Analyze data to detect trends, surface insights, and proactively fix issues. Deliver clear, actionable monthly reporting for clients and internal teams. Run structured A/B tests across ads, bids, and landing pages in collaboration with the Funnel Architect. Collaboration & Communication Partner with account managers, creatives, and other strategists to align messaging and performance goals. Join client calls/emails as needed—especially when performance shifts or growth opportunities emerge. Translate complex campaign data into plain-language recommendations that shape business outcomes. Departmental Growth & System Building Improve internal processes to make the Paid Media function smarter, faster, and more scalable. Build repeatable systems and contribute directly to playbooks, SOPs, and team-wide standards. Collaborate with leadership to define how the Paid Media team grows (headcount, structure, tech stack). Mentor junior talent and help define future hiring profiles as we scale.

Bonus Skills Familiarity with pest control or broader home services (HVAC, plumbing, etc.) Experience contributing to SOPs or scaling agency workflows Experience hiring or mentoring peers Exposure to eCommerce or multi-channel paid media strategies

We’re Looking for Someone Who: Wants to build a world-class paid media team—not just manage accounts, but shape a department Treats client budgets like your own—you don’t waste a dollar Moves fast and knows when 90% is enough Enjoys thoughtful disagreement—we want ideas, not ego Builds systems that scale—not chaos that grows Seeks performance over vanity metrics—your job is to drive sales

Our Core Values Differentiation is survival – Be bold, creative, and original. Average kills. Speed over perfection – Build, ship, learn. Iterate fast. Thoughtful disagreement – Be honest, challenge ideas, and seek truth. Transparent process and tools – Clarity beats mystery. No black boxes. Focus on sales and revenue – Leads. Conversions. Results. Requirements Experience 7-10 years managing Google Ads with considerable B2C lead generation experience $250+ monthly ad spend under direct management Demonstrated ability to improve both CPL and lead quality Experience collaborating cross-functionally (e.g. with designers, devs, or CRO strategists) Must-Have Technical Mastery Expert-level experience in Google Ads (Search, Display, PMax), conversion tracking, budget pacing, naming structure discipline. Fluency with GA4, GTM, and call tracking tools like CallRail or Call Tracking Metrics. Excel / Google Sheets (pivot tables, VLOOKUPs, formulas). Looker Studio or similar for dashboards. Strategic & Analytical Strength Able to isolate high-leverage optimizations across a diverse account mix. Comfortable building media plans and forecasting performance scenarios. Project Management & Communication Clear, professional written English—your ad copy must be client-grade. Organized under pressure; confident juggling multiple high-value accounts. Benefits Perks & Benefits $85K–$95K base salary 4%–10% salary increase after 12 months (based on performance) $5,000 performance bonus at 1-year milestone Unlimited PTO (2-week minimum) Fully remote Professional development support Flexible work hours