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The following information provides an overview of the skills, qualities, and qualifications needed for this role.

YOUR MISSION:

This position will be responsible for creating and driving compelling and strategic stories and plans that align to key business initiatives for the PUMA business in North America. The Senior Marketing Manager Communications will help identify and deliver creative storytelling that connects consumers to our brand, purpose, products and athletes consistently. This position will work closely with both PUMA’s global and North American marketing teams to translate our global initiatives to the North American market to support the business and brand functions.

Responsible for developing and executing communications strategies for PUMA North America, owning efforts for regionally specific initiatives within the North America media landscape and key global initiatives that are led by the North America based team Proactively pitch strategic media within consumer, lifestyle, culture, sneaker, fashion, emerging media, social media and business media, as well as cultivate new relationships across verticals Responsible for creating, editing and developing PR materials and other media tools including messaging, press releases, executive briefs, talking points, media presentations, pitches, among other documents Organize media interviews and event media attendance and coverage Work with PUMA spokespeople to prepare briefing materials and organize media interviews as needed Work closely with the North America account marketing teams to communicate account specific programming and build interest Manage communications calendar for PNA Help manage North American external agency relationships and serve as day-to-day contact for owned initiatives Support with North America corporate and internal communications initiatives as needed Collaborate with other cross functional departments and teams – including within North America marketing, across product and category teams, to global communications counterparts – and build strong working relationships to ensure alignment and successful North America implementation of communications plans Monitor and measure success using tools and resources available, and deliver goals and KPI’s on a timely basis Act as a PUMA representative at events Assist in management of PR budget

YOUR TALENT:

Bachelor’s degree in Marketing, Communications, or related field 5-7 years relevant experience in communications roles Exceptional communication skills, both verbal and written Proven experience developing and implementing highly effective strategic and measurable communication plans and materials Strong knowledge of public relations tactics and strategies, including media relations and social media, as well as experience working with agency partners Deep understanding of traditional media, emerging media and social media platforms and trends, with experience leveraging both editors and talent within the channels to drive brand visibility Demonstrated ability to identify, negotiate, and manage both organic and paid partnerships (as needed) with micro, mid-tier and macro influencers to drive brand awareness and engagement across campaigns, product launches and seasonal moments Brings strong, active relationships with top-tier U.S. media across consumer, fashion, business and lifestyle verticals with a proven record of delivering high-impact results Creative problem-solving skills, highly organized and capable of managing multiple projects simultaneously Passion, experience and familiarity with the sports, fashion, lifestyle, or consumer goods space Self-starter with an entrepreneurial spirit, agility and the ability to adapt to change while working in a matrixed organization Comfortable working in a fast-paced, agile environment with both global and local partners

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.Seniority level Seniority levelMid-Senior level Employment type Employment typeFull-time Job function Job functionMarketing and Sales IndustriesRetail Referrals increase your chances of interviewing at PUMA Group by 2x Sign in to set job alerts for “Senior Marketing Manager” roles.Sr Director, Marketing (LATAM) - Shark Beauty Boston, MA $160,000.00-$215,000.00 4 months ago Director, QINLOCK Marketing - Brand Lead Cambridge, MA $147,000.00-$212,333.33 2 weeks ago Senior Director, Global Marketing - Brand Lead, Pove Boston, MA $180,000.00-$190,000.00 4 days ago US Gen Meds, TID Franchise, Senior Director Marketing MSA AccelerationSenior Marketing Director, Cordless - Shark HomeDirector of Marketing, Brand, and Communications Cambridge, MA $172,500.00-$249,166.66 2 weeks ago Newton Centre, MA $130,000.00-$135,000.00 3 weeks ago Lexington, MA $153,600.00-$241,340.00 2 weeks ago Associate Director, Personal Promotion Marketing Cambridge, MA $147,000.00-$212,333.33 2 weeks ago Cambridge, MA $172,500.00-$249,166.66 2 weeks ago Senior Manager/Associate Director, MarketingAssociate Director, Non-Personal Promotion (NPP) & Digital MarketingBusiness Director (Digital Marketing Agency) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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