Senior Global Head of Events and Field Marketing
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Senior Global Head of Events and Field Marketing Join to apply for the Senior Global Head of Events and Field Marketing role at Jobright.ai
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Senior Global Head of Events and Field Marketing Join to apply for the Senior Global Head of Events and Field Marketing role at Jobright.ai
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Job Summary:
Productboard is a company dedicated to helping product teams create exceptional products through its customer-centric platform. They are seeking a Global Head of Events and Field Marketing to lead their marketing initiatives, drive pipeline growth, and enhance brand awareness across global sales teams.
Responsibilities:
• Develop and execute comprehensive event and field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness
• Collaborate with our global sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives.
• Analyze territory health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance.
• Plan and manage all events, including trade shows, conferences, webinars, executive dinners, roundtables and more – ensuring high-quality execution and ROI.
• Leverage digital marketing channels, including socials, email, and content marketing, to reach target audiences and generate qualified leads.
• Effectively manage and enable a team of global event and field marketers to plan and execute against key pipeline objectives.
• Manage field marketing and events budget
Qualifications:
Required:
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing leadership experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics.
• Excellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously.
• Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).
• Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
• Experience working with global, remote teams and collaborating with cross-functional stakeholders.
• Willingness to travel as needed to support regional marketing events and initiatives.
Company:
Productboard is a product management system that helps organizations get the right products to market faster. Founded in 2014, the company is headquartered in San Francisco, California, USA, with a team of 201-500 employees. The company is currently Late Stage.
Seniority level Seniority levelMid-Senior level
Employment type Employment typeFull-time
Job function Job functionMarketing
IndustriesSoftware Development
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Inferred from the description for this job Medical insurance
Vision insurance
401(k)
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- Location:
- San Francisco, CA
- Salary:
- $250
- Category:
- Marketing, Advertising And PR