Regional Marketing Manager - FL/GA
2 Days Old
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We are currently seeking a Regional Marketing Specialist to support our Central Region. This position is responsible for all aspects of marketing, with a focus on traditional & digital entities, data, and optimization. The role supports a state-wide region of Marinas and requires intermediate knowledge of paid, organic, and earned media concepts. Responsibilities include planning, budgeting, execution, and recapping digital, traditional, and grassroots campaigns. The person will work alongside a seasoned marketing team supporting Suntex Marinas to enhance the customer experience.
Job Functions Establish and implement an annual marketing plan and budget for a portfolio of marinas.
Plan and execute digital and traditional marketing tactics to generate leads.
Manage campaigns on paid media platforms like Google AdWords, Facebook, and third-party vendors, optimizing based on performance and ROI.
Track and analyze paid, earned, and organic tactics for continual improvement.
Develop content and collaborate with the digital team to maintain marina websites and listings.
Provide graphic direction for campaigns and collateral.
Manage marina photography and videography.
Coordinate with marina social media teams and oversee organic social media efforts.
Build relationships with marina leadership through visits and meetings to set marketing priorities and respond to requests.
Participate in meetings discussing marketing campaigns, reporting, data analysis, and future strategies.
Assist with local grassroots marketing campaigns and special events.
Monitor local competition and provide feedback.
Coordinate with leadership and departments to maximize marketing value.
Perform other duties as assigned.
Qualifications Bachelor’s Degree, preferably in marketing, public relations, or advertising.
2-5 years of relevant experience in an agency or corporate setting.
Experience in hospitality or marine industries is a plus.
Knowledge of SEO, paid search, paid social, analytics, and conversion strategies.
Proficiency in Microsoft Office, especially Excel; Adobe Creative Suite knowledge is a plus.
Curious, asks questions, and seeks to understand details.
Innovative problem solver with solutions-oriented mindset.
Detail-oriented with a strong work ethic.
Excellent customer service skills.
Self-starter capable of working independently within a small team.
Ability to articulate marketing philosophies and strategies.
Suntex Marinas does not discriminate against applicants or employees based on age, color, sex, disability, national origin, race, religion, or veteran status.
Additional Details Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industry: Maritime Transportation
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- Location:
- Dallas, TX
- Salary:
- $100
- Job Type:
- FullTime
- Category:
- Marketing, Advertising And PR