Job Title: Product Marketing Manager Location: Boston, MA (Hybrid - 2 Days Onsite Weekly, Flexible Schedule) Salary Range: $130,000 - $150,000 base + 10% Performance Bonus Introduction The Planet Group is seeking a Product Marketing Manager to support the go-to-market strategy of a growing cybersecurity firm. This newly created, high-impact role will balance product marketing and sales enablement, helping define product positioning, refine messaging, and drive demand for a subscription-based solution. If you're a strategic, data-driven marketer with in-house B2B tech experience and a passion for compelling storytelling, this is your opportunity to influence a fast-paced marketing organization. Required Skills & Qualifications Minimum 5+ years of in-house product marketing experience within B2B technology companies Proven success supporting product launches, messaging frameworks, and competitive positioning Experience creating a wide range of marketing collateral including whitepapers, blog posts, sales decks, and battle cards Ability to collaborate cross-functionally with product, sales, and revenue operations teams Excellent writing and presentation skills, especially for technical and executive audiences Strong analytical mindset; comfortable making data-driven decisions Familiarity with tools like Salesforce, Outreach, and Allego Must be authorized to work in the U.S. - no visa sponsorship offered Hybrid work required in Boston, MA - 2 days onsite Preferred Skills & Qualifications Cybersecurity industry experience highly preferred Candidates with backgrounds in Gartner-style research or advisory services are strong contenders Agency-only candidates (with Strong understanding of buyer personas such as CISOs, SecOps, and CIOs Experience supporting sales enablement platforms and driving content adoption Day-to-Day Responsibilities Product Marketing (Approx. 60% of Role) Craft compelling value propositions and messaging rooted in market research and buyer insights Collaborate with Product teams to execute product launches and highlight new capabilities Work with content and PR teams to create whitepapers, videos, blog posts, and other product-centric content Create and maintain competitive intelligence materials Sales Enablement (Approx. 40% of Role) Build and distribute battle cards, talk tracks, sales decks, and persona-driven collateral Enable the sales team with value messaging, objection handling, and customer success stories Monitor use of sales content and tools to assess effectiveness and iterate where needed Reporting & Strategy Analyze campaign and collateral performance to improve lead conversion and sales team efficiency Deliver insights on content usage and ROI to drive future enablement strategy Company Benefits & Culture Competitive base salary plus performance-based bonus Flexibility in hybrid work schedule (choose days with manager alignment) Exposure to senior leadership and cross-department collaboration Work with cutting-edge cybersecurity products in a high-growth subscription-based business model Modern tech setup - choice of Mac or PC Collaborative, metrics-driven, and fast-paced environment with strong growth opportunities #LI-CW1 #TECH #Hybrid

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The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.