Title: Pricing Specialist. Classification: Non-Exempt. Reports To: Human Resources Manager. Pay Range $37.00-$42.00.

The compensation range provided is in compliance with state-specific laws. Factors that may be used to determine your actual rate of pay include your specific skills, years of experience, and other factors.

GENERAL JOB DESCRIPTION OVERVIEW: The Pricing Specialist is responsible for supporting the development and execution of item-level pricing strategies that drive sales, margin, and customer value across the company’s grocery stores. This role requires strong analytical capabilities, keen attention to detail, and a deep understanding of the competitive landscape within the grocery retail sector. The Pricing Specialist works closely with Category Managers, Merchandising, and Marketing teams to analyze performance data, monitor market trends, and deliver fact-based pricing recommendations that support both profitability and a strong value perception among customers.   KEY RESPONSIBILITIES: Strategic Pricing Execution: Develop, implement, and maintain price zones and pricing rules that align with company strategy and customer value proposition. Support the execution of item-level pricing strategies that optimize both margin and customer perception. Collaborate with Category Managers and the Merchandising team to align pricing with seasonal resets, strategic initiatives, and category goals.

Data Analysis & Insights: Analyze sales, margin, and competitive data to support pricing decisions across all departments (Center Store, Perishables, Non-Foods, etc.). Provide in-depth analysis of pricing performance and customer response to guide decision-making. Support ad-hoc analysis and deep dives to deliver actionable insights to senior leadership.

Competitive & Market Monitoring: Conduct ongoing price checks and competitive analyses across local markets. Monitor competitor activity and recommend pricing adjustments to remain relevant and competitive.

Promotional Pricing Support: Evaluate promotional pricing strategies and analyze the effectiveness of past and upcoming promotions. Provide recommendations to optimize promotional ROI and enhance value perception during key events.

Pricing Accuracy & System Maintenance: Ensure timely and accurate updates of item-level pricing in internal systems. Partner with IT to troubleshoot pricing data issues and maintain pricing integrity across platform.

Technology & Process Improvement: Collaborate with IT and analytics teams to develop and refine pricing dashboards, reports, and tools. Identify opportunities for automation or process improvements to increase the pricing team’s efficiency and accuracy.

Cross-Functional Collaboration: Work closely with internal teams, including Category Management, Marketing, Merchandising, and IT, to align on pricing strategies and initiatives. Communicate pricing updates and strategies effectively across departments to ensure organizational alignment. KNOWLEDGE AND SKILLS: Strong understanding of pricing models, elasticity, and competitive pricing dynamics—especially in the grocery or retail sector. Proficient in interpreting large data sets to identify trends, patterns, and anomalies that influence pricing decisions. Skilled in tracking and benchmarking competitor pricing strategies to inform recommendations. Hands-on experience with Excel (advanced functions), pricing software (e.g., Revionics, Relex), and business intelligence tools (e.g., Power BI, Tableau, Nielsen). Familiarity with retail systems and item maintenance workflows (e.g., pricing updates, promotional cycles, item setup). Ability to design and deliver clear, actionable reports and dashboards that support pricing and merchandising teams. Strong interpersonal skills; capable of explaining technical or data-heavy findings in a clear and compelling way to cross-functional partners. Excellent organizational skills, with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment. Resourceful and solution-oriented, with the ability to troubleshoot issues independently and make data-backed decisions quickly.

REQUIRED EDUCATION AND EXPERIENCE: Bachelor’s degree in business, Finance, Economics, or a related field — or equivalent combination of education and relevant experience. 3 - 6 years of experience in pricing, analytics, merchandising, or finance preferred; internships or project-based experience in a retail or grocery environment will also be considered. Strong analytical and problem-solving skills with the ability to work with data and translate findings into actionable recommendations. Proficiency in Excel required; familiarity with pricing systems or BI tools (e.g., Revionics, Relex, Nielsen, Tableau, Power BI) is a plus. Strong communication skills, with the ability to clearly present data and insights to cross-functional partners. Exposure to competitive pricing analysis, retail math, or price optimization tools is a bonus but not required. Position Type/Expected Hours of Work: This is a Non-Exempt Level Position; Monday – Friday, 8:00am-5:00pm. This is a full-time, hourly position, and on-site. Travel is required; must be available to visit stores, new markets, conventions, and other as the business need requires.

Physical Demands: Some travel, up to 25% as required by project. May also have to do some light lifting of supplies and materials from time to time. Will be required to spend long hours sitting and using office equipment and computers. This job description is not intended to be all-inclusive, and employees may perform other duties as directed. All employees are expected to perform any reasonable task or request that is consistent with fulfilling company goals and objectives.

Vallarta Supermarkets is an Equal Opportunity Employer committed to inclusion and diversity. We welcome people of different backgrounds, experiences, abilities, and perspectives and will consider all qualified applicants for employment in accordance with all state, local, and federal laws. Vallarta Supermarkets participates in the E-Verify program.

About Vallarta Supermarkets:

As of 2022, Vallarta counts on 53 stores throughout California (Ventura, Los Angeles, San Bernardino, Riverside, Kern, San Diego, Santa Barbara, Tulare, Orange, and Fresno counties), and more than 8,000 team members. The Gonzalez family promises to continue to strive for excellence in everything we do so that our valued customers always have a Vallarta supermarket to call their own.From one small carnicería in Van Nuys in 1985 to 53 full-service markets across California, Vallarta Supermarkets is a living, breathing tribute to the hard work and customer dedication of our founding family and all of our valued employees.Vallarta Supermarkets was founded by Enrique Gonzalez Sr., who was later joined in the business by his four brothers, his son and nephew. Their family roots and humble origins began in the tiny town of Jalostotitlán, Jalisco, Mexico, where Enrique and his brothers were raised on a meager farm. Their parents instilled in them at very young ages the importance of family and the power of a strong work ethic to overcome challenges.When the opportunity arose to immigrate in the 1960’s, the Gonzalez family was thankful to stake their claim in the “land of opportunity,” the United States of America. Right away, the five brothers got to work in restaurants, either as short-order cooks or bussing tables. Even though some of the brothers were still in school, they all worked to help the family make ends meet.In 1985, Enrique Gonzalez Sr. began his journey in the grocery business when he opened Carniceria Vallarta in a 1,000 sq. ft market in Van Nuys, CA. He focused on selling the traditional cuts of meats popular in his native Mexico with an emphasis on unequaled quality and the friendliest of customer service. He soon expanded the business to a second location and brought his four brothers into the business. From there the adventure truly began, as they worked together as a family to build both a reputation for excellence and a successful business.The Gonzalez brothers believed that the key to Vallarta’s success would be to combine elevated customer service with the highest quality products to serve the growing Hispanic community whose needs may not be addressed by big chain stores.That’s why, from the beginning, Vallarta Supermarkets offered a wider variety of the freshest, traditional foods from Mexico, and Central and South America than any other store. They offered specialty and traditional items customers couldn’t find anywhere else: cut-to-order Latin-style meats (ranchera, diesmillo, lomo de res), spices, fresh fruit and produce, delicious prepared foods, pan dulce made daily, plus everything else you would expect from a traditional grocery store. Fast forward to today where Vallarta has expanded its offerings to include a juice and aquas frescas bar, tortilleria, bakery (panaderia), a cevicheria and more.