GENERAL STATEMENT OF JOB DUTIES

We are seeking a creative and dynamic Marketing and Communications Specialist to join our team. This role will be responsible for developing and executing marketing strategies, assisting with internal communications and overseeing social media channels to strengthen our brand presence. The ideal candidate will have a strong background in digital marketing, content creation, and social media management. The Marketing & Communications Specialist will be an integral part of our overall marketing efforts and will work closely with the entire team to develop and execute communications and marketing plans that increase ridership and awareness of programs offered by GoTriangle and its partners. This position will report to the public relations manager. ESSENTIAL DUTIES AND RESPONSIBILITIES Illustrative Duties:

Marketing Strategy and Campaigns: Develop and implement marketing strategies and campaigns to promote the brand, products, or services. Work closely with the marketing team to align campaigns with strategic goals. Analyze market trends and customer insights to refine marketing efforts. Work with creative team (design, video, PR) to develop marketing materials (brochures, newsletters, flyers, videos, press releases, etc.) to support campaigns.

Social Media Management: Create and manage social media content for platforms such as Facebook, Instagram, LinkedIn, Twitter, and others. Develop engaging social media posts, stories, videos, and other content. Monitor social media channels and respond to comments, messages, and inquiries in a timely manner. Track, analyze, and report on the effectiveness of social media campaigns. Stay up-to-date with social media trends, tools, and best practices to drive engagement and increase brand visibility.

Content Creation and Copywriting: Write and edit compelling content for various marketing materials, including blogs, website copy, email newsletters, and promotional materials. Ensure all content is consistent with the company's brand voice and messaging.

Public Relations and Communications: Assist in managing public relations efforts, including press releases, media outreach, and event coordination. Coordinate and support internal communications

Analytics and Reporting: Use analytics tools to measure the success of marketing campaigns and social media engagement. Provide reports on campaign performance

Other duties as assigned.

MINIMUM QUALIFICATIONS AND REQUIREMENTS

Education and Experience:

Bachelor's degree in Marketing, Communications, or a related field. Three(3) years of proven experience in marketing, communications, or social media management. Strong knowledge of social media platforms and digital marketing tools. Exceptional writing, editing, and communication skills. Ability to work independently and manage multiple projects. Strong attention to detail and creative thinking. Familiarity with analytics tools (e.g., Google Analytics, Hootsuite, or similar). Knowledge of SEO and content marketing is a plus.

An equivalent combination of related education and experience may be substituted for the above stated minimums excluding High School Diploma, GED, Licenses, or Certifications.

Working Conditions:

Works in an environment where there is minimum exposure to dust, noise, or temperature. Work is normally performed in a typical interior office work environment. Other working conditions may require; precise hand/eye coordination, basic keyboarding and other repetitive motions, operation of vehicles, lifting/pushing objects weighing up to or over 10 pounds. None of very limited physical effort required and none or very limited exposure to physical risk.

Physical Requirements:

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Walking and standing are required only occasionally.

EEO Statement:

GoTriangle is an equal opportunity employer. We are committed to providing equal opportunity and will not discriminate in terms and conditions of employment and employment practices. Decisions are made without regard to race, color, national origin, age, disability, pregnancy, genetic information, gender, sexual orientation, gender identity, marital status, creed, religion, protected veteran and military status or other applicable legally protected characteristics.

Accommodations:

GoTriangle is firmly committed to a policy of nondiscrimination in employment and to a program of achieving total equality of opportunity for all applicants. If you require reasonable accommodation because of a disability for any part of the application or hiring process, please contact 919-485-7448. Please indicate the specific assistance needed.