Position Title: Marketing and Business Development Manager

Department: Marketing

Reports to: VP of Member Experience

FLSA Classification: Exempt

Compensation: $75,000.00 - $120,000.00 annually

Job Summary:

The Marketing and Business Development Manager leads the Credit Union’s efforts to grow and engage its membership. This role is responsible for developing and executing high-impact marketing strategies, strengthening community partnerships, and driving sustainable business growth.

Supervisory Responsibilities:

• Foster strong relationships with members and the community to support membership growth and promote our "Sales Through Service" culture.
• Lead, coach, and mentor a high-performing team to deliver quality marketing programs and projects.
• Cultivate a positive and inclusive work environment that reflects the Credit Union’s core values and mission.
• Provide timely, constructive performance feedback and support employee development in accordance with Credit Union policies and procedures.

Duties/Responsibilities:

Marketing Strategy & Execution:

• Develop and implement comprehensive marketing plans aligned with the credit union's strategic objectives.
• Oversee branding, digital marketing, social media, content creation, advertising, and promotions.
• Conduct market research initiatives to identify trends, opportunities, and competitive benchmarks.
• Analyze and monitor campaign performance, using data and analytics to improve ROI and member engagement.
• Manage the marketing budget and ensure efficient resource allocation.
• Champion the Credit Union’s Sales through Service culture within the Credit Union.

Business Development & Community Engagement:

• Identify, develop, and maintain strategic partnerships with local businesses, community groups, and educational institutions.
• Represent Central State at community events, trade shows, and networking activities to promote brand awareness and member acquisition.
• Develop and execute business development strategies that expand membership and deepen existing relationships.
• Collaborate with internal teams to create onboarding strategies that ensure long-term member loyalty.

Team Leadership & Collaboration:

• Lead, mentor, and develop the marketing and business development team to ensure high performance and professional growth
• Partner with departments including lending, operations, IT, and other departments to support organizational objectives.
• Track and report key performance metrics and progress to executive leadership on a regular basis.

Required Skills/Abilities:

• Documented history of successful campaign execution, business growth, and strategic partnerships.
• Strong knowledge of digital marketing tools, CRM systems, and social media tools.
• Excellent verbal, written, and interpersonal communication skills.
• Ability to think strategically and execute tactically in a fast-paced environment.
• Effectively present information to senior management, regulatory agencies, or members of the business community.

Education and Experience:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field preferred.
• Minimum 5 years of proven experience in marketing and/or business development leadership, ideally in a credit union, bank, or other financial services environment.
• Knowledge of regulatory compliance and advertising requirements for financial institutions.
• Spanish language proficiency is a plus.
• Digital Banking experience preferred.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• May require standing and walking 25% of the time, lifting up to a maximum of 50 pounds, and other physical actions that include stooping, kneeling, crouching, crawling, reaching, pulling and pushing.
• Travel between branches or community events.
• May be required to work in an environment with high noise levels and unpredictable temperature and ventilation.

The above information on this position has been designed to indicate the general nature and level of work to be performed by employees designated for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, or physical requirements.

Central State Credit Union is an equal opportunity employer.