Manager of Strategic Business Development - Houston Market
8 Days Old
Description: Role Overview
The Manager of Strategic Business Development is a key leadership role responsible for driving Circle of Care's growth through the identification, development, and maturation of geographic territories and deepening strategic relationships with payors. This individual will be accountable for market expansion, payor alignment, and overall business development execution, ensuring a unified strategy across regions to meet our organizational growth objectives.
Key Responsibilities
Territory Development & Expansion
Identify, evaluate, and launch new service territories in alignment with strategic business objectives.
Develop and implement market entry strategies, including competitive assessments, referral landscape analysis, and execution plans.
Build high-performing local business development teams aligned to territory goals and metrics.
Monitor and adapt territory-specific KPIs and adjust strategies as necessary to drive growth.
Payor Strategy & Relationship Development
Collaborate with the Payor Relations Team to initiate, expand, and maintain partnerships with managed care organizations, commercial payors, and Medicaid plans in each region.
Serve as the market-facing representative to payors for growth discussions, value-add initiatives, and referral alignment.
Identify opportunities to integrate with payor networks and improve patient onboarding through strategic engagement.
Referral Growth & Community Outreach
Build and nurture lasting relationships with key referral sources including physicians, hospitals, clinics, and school systems.
Represent the organization at industry events, payor meetings, and community engagements to build visibility and trust.
Team Leadership
Lead, coach, and develop a team of regional business development professionals.
Set and monitor individual and team performance goals tied to territory and payor-specific growth plans.
Data-Driven Strategy
Utilize data analytics and market intelligence to guide decision-making and assess ROI on development initiatives.
Maintain dashboards to track referral volume, territory saturation, payor growth metrics, and team performance.
Cross-Functional Collaboration
Partner with internal stakeholders (clinical ops, scheduling, authorizations, and HR) to ensure scalable support infrastructure for new markets.
Support integrated marketing initiatives across all brands to create unified messaging and visibility.
Requirements: Qualifications
Bachelor’s degree in Business, Healthcare Administration, Marketing, or related field preferred.
Minimum 5 years in business development, preferably in healthcare, home health, or managed care environments.
Demonstrated success in market expansion and/or payor engagement.
Strong leadership and strategic planning experience.
Excellent interpersonal and communication skills with the ability to influence at all levels.
Proficient in Microsoft 365 (especially Excel, Teams, and PowerPoint); CRM and analytics tools experience a plus.
Ability to work independently in a fast-paced and geographically dispersed environment.
Preferred
Experience working directly with Medicaid and Commercial Payors.
Understanding of pediatric therapy or home health service models.
Experience in a multi-brand or multi-region healthcare organization.
- Location:
- Houston
- Category:
- Business