Integrated Paid Media Campaign Strategy Lead - Digital Video Advertising
47 Days Old
Job Description:
- A hiring manager looking for Campaign Manager who can plan, execute, and analyse paid media campaigns to drive awareness and adoption of especially in AI and digital advertising spaces.
Responsibilities:
- Lead strategy and execution of marketing paid media campaigns to drive awareness and adoption of the products and features and deliver against learning agenda.
- Guide and oversee campaign execution team (creative, analytics, finance, media lab) to ensure activities are aligned to business and campaign priorities, and help unlock and escalate activities that face roadblocks
- Support and input on xSearch and xPA campaigns across strategy, features to be promoted and messaging based on business priorities and campaign best practices
- Spearhead cross-functional Search initiatives, by setting the strategic direction for plans, features, promotional queries, and messaging and by connecting dots. Ensure alignment between teams, manage project execution, and maintain visibility on progress across the program.
- Run campaign analysis as needed to unveil insights to inform plans
- Develop messaging for new AI features to be used in consumer campaigns
- Work closely with larger Search GTM team including O&O and Core PMM and xPA GTM team to ensure campaign is supporting and amplifying Search priorities
- Stay connected with XPA teams to develop a global view on xPA campaign strategy and provide guidance to local teams
- Socialize campaign performance, learning and insights with marketing community and xfun team to help inform broader acquisition strategy and new product development
- Keep senior stakeholders informed about campaign performance and progress of activities through regular touchpoints - presentations, email updates, newsletters, and project trackers
- Manage campaigns budget based on quarterly allocation including raising PO, managing forecasts and approving invoices
Experience:
- 6+ years in tech marketing (ideally product, growth, or brand marketing).
- Proven cross-functional project management skills.
- Deep experience in digital advertising, especially performance measurement.
- Ability to extract insights from data and translate findings into strategy.
- Experience working across marketing channels (paid media, social, brand).
- Expertise in digital video advertising (YouTube Ads, social, ASA).
- Experience with AI/ML product marketing
Skills:
- Tech Marketing
- Digital Advertising
- Campaign Management
- AI marketing
Education:
- Bachelor's degree or equivalent practical experience
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
- Location:
- San Francisco