Position: Functional Marketing II Location: Santa Clara, CA

Multiple Positions Available:

1. Responsible for the full life cycle experience for MCF (Multi-Channel Fulfillment) customers on the email channel, including building the strategy, implementing the roadmap, and managing multiple email campaigns. 2. Work closely with content, product marketing, and business teams to improve seller experience and empower business metrics. 3. Own overall customer experience and engagement through email and optimize based on sellers insights and analysis. 4. Build audiences and customer segmentation, deliver deep insights through data analysis and behavioral re-targeting. 5. Create and manage monthly email content calendar for MCF business. 6. Proactively monitor, track, and analyze campaign performance. 7. Develop high-impact A/B testing to improve email performance and continually improve performance. 8. Collaborate with marketing and business stakeholders to deliver key business goals through email (including generating sales qualified leads, launching new customers and increasing program adoption).

A Masters degree or foreign equivalent in marketing, communication management, business, or a related field and 1 year of experience in the job offered or related occupation. In the alternative, employer will accept a Bachelor's degree or foreign equivalent, in marketing, communication management, business, or a related field followed by 3 progressively responsible years of experience in the job offered or related occupation as equivalent to a Masters degree and 1 year of experience. Experience must include: 1. 1 year of experience in digital marketing, brand marketing, or performance marketing 2. 1 year of experience with enterprise marketing automation tools (i.e. Pardot, Marketo, Eloqua), or email tools 3. 1 year of experience with customer segmentation, profiling, and targeting

The pay range for this position in Santa Clara, CA is $105,893 - $151,700 (yr); however, base pay offered may vary depending on job-related knowledge, skills, and experience A sign-on bonus and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided by Santa Clara, CA Equal Pay Act. Base pay information is based on market location. Applicants should apply via Amazon's internal or external careers site.