Reporting to the Associate Director of Admissions and Recruitment, the Admissions Counselor will be the initial point of contact within the Office of Admissions and Recruitment for parents, students, counselors, and community leaders. This position will analyze student requests and needs; cultivate prospects, traditional and non-traditional, international applicants and admitted students through direct participation in a variety of activities; and articulate admissions procedures and requirements to prospective students, parents, counselors, etc. The Admissions Counselor is responsible for planning and executing targeted recruitment initiatives to increase enrollment with full independent discretion and accountability. Essential Job Functions: Travel extensively both in-state and out of state representing Shaw University at college fairs, high school visits, trade shows and community based events

Serves as a member of the Admissions Team managing a recruitment territory to assist in achieving enrollment objectives for the University.

Works with the student ambassador tour guides program for Shaw University.

Plans and directs college day program activities inclusive of community college/high school visitations and private/public programs.

Plans and implements the recruitment receptions for geographical markets.

Works with staff and directs student volunteers for recruitment and tele-counseling projects

Works with alumni volunteers assisting in the national recruitment effort.

Schedules and initiates extensive visitation programs for groups and families.

Conducts research on assigned territories and performs analysis of admissions eligibility and makes determination of student eligibility based on all available information.

Implements recruitment strategies as outlined in the University Recruitment Plan in the assigned territory to include high school and community college visits.

Provides admissions presentations to visitors during campus daily tours and at on campus and off campus events.

Determines with full authority and independent discretion the student type and process that is applicable to each individual circumstance and implements the correct process determined for each student.

Advises prospective students, applicants and their families concerning admissions policies and requirements while accentuating the positive aspects of the University’s academic programs and resources.

Assists with supervising student volunteers and assist with training

Assists in developing marketing materials for the programs and recruitment.

Interprets policies and procedural requirements of the Office and Admissions Recruitment.

All other related duties as assigned. Supervisory Responsibilities Student Volunteers

Minimum Job Qualifications

Education and/or Experience: A Bachelor’s degree from an accredited college or university.

Must be able to travel extensively both in state and out of state; evening and weekend work is required.

Demonstrated knowledge of the admissions and enrollment process.

Bi-lingual is a plus. Certificates, Licenses or Registrations A valid North Carolina drivers’ license is required.

Other Competencies (skills, abilities, behavior)

Must have a philosophy that is consistent with the Mission, Vision and Core Values of the organization. Vision, commitment, and experience in achieving goals and pursuing excellence is critical; ability to work both independently and collaboratively in a dynamic and demanding environment. Must have strong verbal and written communication and organizational skills; proven ability to manage multiple complex assignments with sensitivity to deadlines, priorities, and changing circumstances; demonstrated professional work ethic and positive, problem‐solving attitude. Must be able to read, write and speak fluently in English.

Physical Demands:

Ability to sit or stand for up to 8 hours/day. Some lifting (up to 25 pounds occasionally), bending, and carrying. The employee is regularly required to talk and hear, and to use hands and fingers to handle or feel; ability to endure long travel times.