Executive Director, Brand & Digital Marketing

About the Company

Well-regarded pizza franchise

Industry Food & Beverages

Type Privately Held

Founded 1963

Employees 5001-10,000

Business Classifications

B2C Mobile

About the Role

The Company is seeking an Executive Director of Brand and Digital Marketing to spearhead the development and execution of comprehensive brand communication and strategy. This pivotal role encompasses the management of marketing, advertising, CRM, and PR across both traditional and digital channels. The successful candidate will be responsible for providing strategic direction to external agencies and business partners, as well as collaborating with the internal marketing team to create and implement programs that enhance brand equity and drive sales. Key responsibilities include defining the brand strategy, providing creative direction, and ensuring the brand's look, feel, and voice are consistent across all touchpoints.

Applicants for the Executive Director position at the company should have a Bachelor's degree in marketing or a related field, with a Master's degree preferred, and at least 10 years of experience in retail or packaged goods brand and digital marketing. The role requires a leader who can work closely with the CMO to define and execute the brand strategy, manage agency relationships, and oversee the development of marketing assets. The ideal candidate will have a strong background in consumer insights, current trends, and the ability to make data-driven recommendations. Additionally, the role involves strategic ownership of the marketing calendar, budget management, and collaboration with the franchise development team to attract new franchise growth. The Executive Director will also be responsible for leading a team of marketing professionals, providing guidance, and ensuring the timely execution of marketing initiatives.

Hiring Manager Title CMO

Travel Percent Less than 10%

Functions

Marketing Non-Profit Management