Our client, an expanding law firm located in Fairfield County, Connecticut, seeks Director of Marketing & Business Development. This role is responsible for developing and overseeing the implementation of the firm's marketing and business development strategies, supporting the firm's strategic growth plan, and ensuring a positive representation of the firm's image and brand. The Director of Marketing & Business Development will manage interactions with team leadership, oversee projects and processes, collaborate with the firm's attorneys, and serve as a liaison with other departments and staff across the firm. Additionally, this position involves direct engagement with clients, prospects, and referrals. This Director of Marketing and Business Development role is a leadership position reporting Responsibilities – Director of Marketing and Business Development - Law Firm -Idea generation and implementation of marketing campaigns and business development strategies. -Develop and facilitate annual marketing plans, firmwide as well as for individual attorneys. -Develop brand objectives and sets benchmarks that facilitate firm growth. -Determine target markets, analyze competitive intelligence and develop market entry strategies. Public Relations and Digital Marketing - Oversee all media relations and digital marketing. -Direct the design and content of the firm's website. -Direct the design of graphics related to the firm's internal newsletter. -Manage the firm's social media presence. -Produce press releases, articles, webinars, and the firm's bi-weekly e-newsletter. -Development, production and distribution of collateral and other promotional materials, advertising and announcements. -Oversee the firm's CRM system including the training of all users. -Prepare and analyze reports to determine ROI relative to the allocation of resources. Budgeting - Marketing -Prepare annual budgets based on strategies developed in conjunction with stakeholders and administer same throughout the year. -Review and approve all marketing-related expense reports. -Reconcile the marketing budget in live time and review monthly budget reports from the Finance Department. -Forecast marketing and business development expenses and regularly report same to management. Events & Seminars -Oversee the planning and execution of all attorney participation in industry conferences, seminars, and webinars, as well as firm-sponsored marketing events, including attendee communications, registration management, venue, food/beverage needs, entertainment, and the coordination of marketing collateral and educational content, if any. Business Development - Law Firm -Reviews, drafts and executes Requests for Proposal (RFP) responses submitted by clients and potential clients. -Review attorney business development requests and allocate marketing funds. -Strategize with the partners on business development opportunities and plans. -Work with and support associate attorneys on their business development efforts. Marketing Team Management -Guide the marketing team's professional growth and development, including completion of and participation in annual evaluation process. -Managed two direct reports. -Onboarding and training related to the marketing-related administrative responsibilities for this team. About The Marketing and Business Development Director in Fairfield County, Connecticut is on-site with travel required for events and conferences. The Firm offers a competitive salary and benefits package. Qualified candidates should apply.