1 month ago Be among the first 25 applicants We seek a Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

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Qualifications

Minimum Education Required

Bachelor's degree in marketing, business, communications, or a related field required; master's degree preferred Minimum Required Experience 7 years of experience in a similar role leading digital marketing strategy Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy Experience with SEO and SEM best practices; strong experience with social media marketing and content creation preferred Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

JOB DUTIES (including But Not Limited To)

Campaign Prep & Misc. (70%)

Oversee the production of effective email and digital marketing campaigns Oversee SEO and SEM strategy for assigned verticals Manage the strategy of social media content creation Manage the forum marketing strategy Create and regularly measure and report on marketing metrics Own assigned pieces of the UWorld marketing plan Recommend and edit necessary collateral to support product offerings Enforce UWorld brand standards

Marketing Strategy (20%)

Define an annual product marketing strategy Serve as the embedded product marketing specialist for assigned verticals Define and refine product differentiators and market positioning

Market Research (10%)

Perform comprehensive, detailed market research on target market(s), including

competitive analysis

Define buyer personas, target markets, and how buyers consume their media and make decisions Outline buying cycles Recommend product pricing Report on industry trends and recommend actions to position UWorld ahead of competition

Required Knowledge, Skills, And Abilities

Demonstrable digital marketing experience, especially email, SEO, and SEM Exceptional market research and reporting skills Ability to define and report metrics of success Superior organizational and self-motivation skills Familiarity with marketing automation tools and platforms Excellent written, verbal, and interpersonal skills Ability to work well within a team environment with competing priorities Ability to react constructively to direct feedback and constructive criticism

Benefits

Perks & Be nef its:

Competitive Pay - based on experience Paid Time Off - because work-life balance matters ???? Benefits Package - including medical, vision, dental, life, and disability insurance 401(k) with 5% Employer Matching - start planning for your future! On-Site and Virtual Group Fitness Classes - stay active and energized Supportive Work Environment - we foster a culture of growth, diversity, and inclusion.

"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."Seniority level Seniority levelMid-Senior level Employment type Employment typeFull-time Job function Job functionMarketing IndustriesIT Services and IT Consulting Referrals increase your chances of interviewing at UWorld by 2x Get notified about new Product Marketing Manager jobs in Dallas, TX . Brand Marketing Manager - Wine Innovation Dallas, TX $121,800.00-$182,600.00 2 days ago Plano, TX $125,900.00-$249,900.00 4 days ago Brand Manager for Latin America and Caribbean Plano, TX $107,800.00-$114,000.00 3 weeks ago Dallas-Fort Worth Metroplex $110,000.00-$120,000.00 2 weeks ago Counsel, Marketing, Advertising and ProductMarketing Specialist, Coverstore (Hybrid)Product Marketing Manager: B2B Life Sciences, Research or Evidence GenerationProduct Marketing Manager: B2B Life Sciences, Research or Evidence Generation Plano, TX $203,500.00-$289,000.00 2 weeks ago Brand Content & Planning Manager, Americas Irving, TX $157,720.00-$194,760.00 1 month ago Brand Manager for Latin America and Caribbean Plano, TX $107,800.00-$114,000.00 3 days ago Dallas, TX $50,000.00-$58,000.00 5 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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