BDC Representative Location: Cloninger Ford – Hickory, NC (Supporting Hickory & Morganton Locations)

About Cloninger Ford Cloninger Ford is part of a trusted dealership group committed to delivering an exceptional customer experience at every touchpoint. With locations in Hickory and Morganton, we pride ourselves on professionalism, team culture, and a customer-first mindset. We're currently looking for a full-time salaried BDC Representative to join our team in Hickory and support both locations. As a BDC Representative at Cloninger Ford, you will play a key role in driving traffic to both the Hickory and Morganton stores by managing inbound leads, scheduling appointments, and ensuring seamless communication with our sales team. This role is ideal for someone who is highly organized, confident on the phone, and motivated to support team performance. Job Type & Pay Job Type: Full-time, Salaried Location: Based out of the Hickory store Coverage: Responsible for handling BDC needs for both Hickory and Morganton dealerships Work Requirements Schedule: Monday to Friday, occasional Saturdays as needed

Work Location: In person, Hickory, NC

Travel: Occasional travel to Morganton store (as needed)

Responsibilities Respond promptly to internet, phone, and chat inquiries from potential customers

Set and confirm sales appointments for both Hickory and Morganton stores

Conduct follow-ups with unsold showroom traffic, internet leads, and incoming calls

Accurately document customer interactions and updates in the CRM

Collaborate with the sales managers and teams at both locations to ensure smooth handoffs

Maintain a high level of professionalism and customer service at all times

Stay up to date with dealership promotions, incentives, and inventory changes

Qualifications Previous experience in a BDC, customer service, or sales support role preferred

Automotive industry experience is a plus but not required

Strong phone and written communication skills

Comfortable using CRM systems and Microsoft Office tools

Ability to multitask and stay organized in a fast-paced environment

Self-starter with a positive attitude and strong work ethic

High school diploma or equivalent

Valid driver's license and reliable transportation

Why Join Cloninger Ford Supportive and team-focused work environment

Stability with a well-established dealership group

Career growth opportunities within the organization

Ability to make an impact across multiple store locations

Benefits Competitive salary (based on experience)

Health, dental, and vision insurance

Paid time off and holidays

401(k) retirement plan

Employee vehicle purchase discounts

Equal Opportunity Employer Statement Cloninger Ford is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other protected characteristic as defined by law. We are committed to creating a welcoming and inclusive workplace for all.