Vice President of Integrated Marketing & Strategy Join to apply for the Vice President of Integrated Marketing & Strategy role at Xponential Fitness Who We Are

Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed. Xponential Fitness is one of the largest global franchisors of health and wellness brands. Our portfolio includes brands such as Club Pilates, CycleBar, StretchLab, YogaSix, Pure Barre, Rumble, BFT, and Lindora. We aim to make health and wellness accessible to everyone through our brands and the XPLUS virtual platform. Job Description The Vice President of Integrated Marketing and Strategy will develop and execute holistic brand strategies across our diverse portfolio. This role involves overseeing consumer insights, creating integrated marketing and content strategies, and ensuring brand growth, engagement, and revenue. The VP will manage marketing plans, tactics, and calendars, maintaining consistent messaging aligned with each brand's objectives. Responsibilities Lead creation and execution of marketing strategies for multiple brands, aligning with business goals. Develop brand strategies including value propositions and messaging frameworks. Utilize market research and data analytics to inform strategic decisions and identify growth opportunities. Define target audience segments for each brand. Create and manage annual marketing calendars and campaign launches. Develop multi-channel marketing plans to drive awareness and engagement. Lead content strategy to ensure compelling storytelling. Collaborate with stakeholders to implement marketing plans. Manage and mentor a marketing team, fostering innovation and collaboration. Pay Range : $180,000 - $250,000 Benefits Medical, Dental, and Vision coverage Monthly cell phone allowance 401k plan with employer match starting at 4% (fully vested at 3 years) Complimentary memberships to XPLUS and XPASS Discounts on retail merchandise On-site gym and amenities such as coffee shop, mini putting green, basketball court, and more We are an equal opportunity employer and value diversity at our company. We prohibit discrimination and harassment of any kind. Qualifications Bachelor’s degree in Marketing, Business, Communications, or related; MBA preferred. 12+ years in brand management or marketing, with 5+ in leadership. Experience managing multiple brands with distinct audiences. Proven success in integrated marketing campaigns. Expertise in brand strategy, consumer insights, and content development. Strong analytical, leadership, and communication skills. Ability to lead teams and manage multiple priorities in a fast-paced environment. Seniority level Executive Employment type Full-time Job function Marketing and Sales Industries Wellness and Fitness Services Note: This job posting is active and accepting applications.

#J-18808-Ljbffr