Essential Duties and Responsibilities Content Creation - 30% Create and curate content for social media platforms Ensure content aligns with the brand's voice and goals Weekly visit to studio/studios to capture content Ad hoc visits to capture content for workshops, events, or new classes/teachers

Strategy Development - 35% Plan and develop social media campaigns Create and maintain a social media calendar (IG / Facebook / TikTok) Meet monthly to review future months' plans and campaigns 30-day content calendar (3-7 posts/week), planned in advance Monthly Content inspiration, ideas, and decks (including Planned Giveaways)

Stay up to date with social media trends and best practices Plan, create, manage, and optimize social media ad campaigns across various platforms Use key performance indicators (KPIs) to measure campaign success Launch New Location Marketing Campaign (New location opening or acquisition)

Community Management / Public Relations - 25% Engage with followers, customers, vendors, and partners (organic growth) Daily follower growth in-App boosted posts

Organize events to increase brand awareness Build relationships with influencers, media, and industry professionals Identify target Influencers, media partners, brands, audiences Increase brand visibility and generate media coverage where possible

Event Management Discuss, Plan, & Promote events Coordinate attendees (influencers, media, industry professionals) Manage Events (New location opening or acquiring new location)

Collaboration - 10% Discuss and review collaboration opportunities with Management Collaborate with other departments to ensure social media efforts align with company goals Create and maintain brands (lululemon, ALO, Bala, Vuori, Athleta, etc), influencer, and media relationships

Knowledge, Skills and Abilities Proficient in Microsoft Office Suite and familiar with agency management systems (Applied Epic preferred) Strong verbal and written communication skills, organizational abilities, and a proactive client-first attitude