Senior Digital Marketing Manager, Americas (Hybrid) (Aurora (IL), United States)
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Senior Digital Marketing Manager, Sennheiser Americas
As the key non-trade marketing leader for Sennheiser in the US, the Senior Digital Marketing Manager is responsible for leading digital activation, eCommerce integration, data analytics, and brand marketing strategy. This role collaborates cross-functionally to develop and execute impactful regional marketing initiatives aligned with global priorities.
Responsibilities:
- Lead development and execution of regional digital marketing strategy (email, website, automation, D2C promotions)
- Analyze and report on Circana point-of-sale data to inform market trends and drive insights
- Align digital campaigns with D2C, sales, and trade marketing teams
- Manage agency relationships and digital campaign performance reporting (KPI/ROI)
- Drive Shopify-related post-purchase workflows
- Act as primary regional liaison with global digital marketing workstreams
- Coordinate campaign kickoffs and strategy inputs through project platforms (e.g., Trello)
- Partner with sales leadership to ensure alignment with omni-channel marketing plans
More about you:
- Degree in Marketing; MBA preferred
- 8+ years in brand and digital marketing (FMCG, CPG, or CE sectors ideal)
- 5+ years of advanced experience with Circana/point-of-sale analytics
- Strong experience with Shopify and digital commerce workflows
- Highly analytical with strong data translation, problem-solving, and strategic thinking skills
- Proficient in Excel and PowerPoint; strong executive presence and business acumen
- Comfortable in a hybrid environment and navigating ambiguity
A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova.
Don't meet all the criteria? If you're willing to go all in and learn, we'd love to hear from you!
What we offer:
- Medical, dental and vision coverage*
- Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts
- TeleHealth options
- 401k plan with company match*
- Company paid life/ad&d insurance
- Additional supplemental life/ad&d coverage available
- Company paid Short/Long-Term Disability coverage (STD/LTD)
- STD/LTD Buy-ups available
- Accident/Hospital Indemnity coverage
- Legal/ID Theft Assistance
- PTO (or sick and vacation time), floating Diversity Day, & paid holidays*
- Paid parental bonding leave
- Employee Assistance Program (24/7 mental health support hotline, 5 company-paid counseling sessions and more)
- Robust Internal Career Growth opportunities
- Tuition reimbursement
- Hearing aid discount for employees and family
- Internal social recognition platform
- D&I focused: D&I council and employee resource groups
*Plan rules/offerings dependent upon group Company/location.
This role's pay range is between: $126,000 - $152,000 based on experience. This role is also bonus eligible.
The Sennheiser brand
The Sennheiser brand stands for premium quality in the field of audio products.
At Sonova Consumer Hearing, we develop and offer consumer devices such as headphones, soundbars and speech-enhanced hearables under the brand license of Sennheiser.
The business is headquartered in Wedemark, Germany, and has approximately 650 employees worldwide. To continue to be among the best in the industry, we are always on the lookout for outstanding talent.
- Location:
- Aurora