Member Engagement Coordinator

New Today

ABNB Federal Credit Union is dedicated to being the best place you will ever work, starting with our comprehensive employee benefits package, which features affordable medical, dental, and vision plans to support your well-being and future growth in addition to:
Paid time off that begins accruing on your first day
Enjoy 11 paid federal holidays each year, giving you more time to relax and recharge
401(k) matching up to 4% with immediate vesting, plus an additional 2% match with future vesting
Company-paid short-term, long-term disability, and employee life and AD&D coverage
A tuition reimbursement benefit which reflects our investment in your future
Competitive pay along with opportunities for annual raises and promotions
Paid community involvement opportunities offer rewarding chances to network, make a positive impact, and get involved in meaningful local initiatives
A supportive environment which fosters an employee-centric in which workplace where growth and member relationships are prioritized
The Member Engagement Coordinator will support the Marketing Manager in executing data-driven strategies that drive measurable growth in member engagement, satisfaction, and product adoption with a strong focus on promoting ABNB’s Field of Membership (FOM) and expanding regional presence. This role is responsible for implementing initiatives that enhance the member experience across digital, traditional, and branch channels, coordinating digital events, and analyzing engagement data to inform strategic decisions. The position collaborates with Retail Strategy, Retail Services, and product business lines to ensure member interactions contribute directly to the credit union’s growth objectives.
Key Responsibilities:
Strategic Member Engagement Execution  Execute targeted engagement campaigns that support member acquisition, retention, and product penetration goals, with messaging tailored to ABNB’s field of membership and regional communities.
Coordinate digital educational events that drive member participation and deepen relationships.
Support onboarding and lifecycle engagement strategies to increase member longevity and product usage, with a focus on educating members about ABNB’s community presence and eligibility.
Collaborate with Retail Strategy and Retail Services to enhance digital, contact center, and in-branch experiences that support cross-sell and upsell opportunities.
Assist in the execution of member journey mapping to identify and improve key touchpoints.
Ensure all activities and materials follow State and Federal regulations.
Data Driven Insights & Experience Optimization Analyze member engagement data to identify trends, gaps, and growth opportunities.
Monitor Net Promoter Score (NPS), satisfaction surveys, online reviews, and behavioral metrics to inform strategy.
Track campaign performance and recommend optimizations to improve ROI and engagement rates.
Collaborate with UX teams to improve platform usability and digital adoption.
Ensure all activities and materials follow State and Federal regulations.
Cross Functional Collaboration & Growth Support Partner with platform and product teams to support go-to-market strategies, updates, service enhancements, and member education initiatives.
Work with data teams to ensure accurate tracking and reporting of engagement metrics.
Maintain research tools and dashboards that support strategic planning and performance tracking, including metrics related to FOM awareness and regional engagement.
Ensure all activities and materials follow State and Federal regulations.
Job Requirements Education: (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree). A degree in Communications, Marketing, Business Development or equivalent is highly desired.
Experience: Three years to five years of similar or related experience. Experience in member engagement, customer experience, or marketing engagement operations. Experience in financial services preferred.
Interpersonal Skills: Work involves much personal contact with others inside and/or outside the organization for the purpose of first-level conflict resolution, building relationships, and soliciting cooperation. Discussions involve a higher degree of confidentiality and discretion, requiring diplomacy and tact in communication.
Other Skills: An ideal candidate demonstrates expertise in data visualization platforms, survey tools, and CRMs and has a strong understanding of UX and digital engagement best practices. Familiarity with member journey mapping and lifecycle marketing as well as event planning and coordinator is preferred. Must have a valid drivers license and the ability to travel between multiple locations for events. Work involves presentations, problem solving, conflict resolution, relationship building, and soliciting cooperation. Ability to work independently and collaboratively across departments, contributing to the planning, execution, and review of engagement strategies. A high level of organizational and project management skills, excellent public speaking and communication, and the ability to execute community marketing strategies that align with overall marketing objectives. Experience with social media and digital communication platforms. Must be able to operate a PC and related office equipment and software to include Microsoft Suite (Outlook, SharePoint, Teams, Excel, Word, PowerPoint).
Physical Requirements: Physical qualifications include sitting at a computer/workstation for extended periods of time while wearing a headset to communicate with members telephonically. Ability to lift/carry up to 25 pounds.
Work Environment: In Office and Limited Remote - Will be required to work evenings and weekends to support community involvement and fundraising efforts. Will be required to travel between locations and events.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, marital status, pregnancy, disability, or protected veterans’ status.
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Location:
Chesapeake, VA, United States