Description Plan, launch, and manage high-performance paid media campaigns across Meta, X, YouTube, and programmatic platforms. Own daily performance monitoring-review dashboards and performance metrics (e.g., CTR, ROAS, CPA, CPM) to ensure campaigns are delivering against KPIs. Adjust creatives, copy, audiences, placements, and bid strategies to optimize performance in real time. Perform A/B tests to validate hypotheses around targeting, bidding, creative, and landing page effectiveness. Forecast, track, and report on campaign performance and media spend with a focus on maximizing ROI. Collaborate with internal creative and product teams to develop data-informed campaign briefs and asset needs. Analyze trends, conversion funnels, and user behavior to identify opportunities for new growth strategies. Maintain platform expertise and stay ahead of updates, best practices, and algorithm changes across all key media channels. Requirements 2+ years managing paid campaigns across Meta, Google Ads, and/or programmatic platforms Strong grasp of performance metrics (ROAS, CPA, CTR) and daily optimization tactics Experience with A/B testing, tracking setup (e.g. GTM, pixels), and data-driven decision-making Proficient in ad platform tools and Excel/Google Sheets Clear communicator and team player in fast-paced, results-driven environment. Bonus Points If You Have: Familiarity with programmatic platforms Experience in regulated or restricted industries (e.g., cannabis, alcohol, supplements). Excel/Google Sheets mastery for building custom reports and projections.