MarTech Product Owner-080721 Description

MarTech / Go to Market Ecosystem Technical Product Architect This role sits at the intersection of AI, content systems, product engineering, and go-to-market strategy. You will play a critical role in shaping how complex platform capabilities, AI models, and real-time customer engagement systems are documented, communicated, and adopted across the business.

This isn’t documentation-as-usual. You will be helping to codify the future state of our Marketing Operating System (Marketing OS)—an AI-powered, real-time, omnichannel platform designed to deliver human-centered experiences at scale. Key Responsibilities Define and maintain strategic capability roadmaps across MarTech platforms, including CMS, DAM, CDP, and Adobe Journey Optimizer (AJO), documenting evolution paths, dependencies, and maturity trajectories.

Translate go-to-market (GTM) needs into technology investment priorities and platform milestones, capturing both technical and business context in roadmap and planning artifacts.

Partner across Product, Engineering, and Marketing to manage interlocks, ensure alignment, and document end-to-end workflows, enablement materials, and system designs.

Create and manage executive-ready materials that align vision, capability maturity, and platform delivery timelines, translating complex concepts into digestible visual and written content.

Write, organize, and maintain comprehensive technical documentation across CMS, DAM, CDP, campaign orchestration, and AI-enabled personalization platforms.

Document core capabilities of Marketing OS, including GenAI tooling, real-time personalization, modular content delivery, and feedback-driven optimization systems.

Maintain a centralized knowledge system that aligns platform features with business outcomes, campaign operations, and governance playbooks.

Produce onboarding guides, taxonomy and metadata standards, architecture diagrams, and operational runbooks for internal stakeholder enablement. Qualifications 5–10+ years of experience in technical writing, product documentation, or platform strategy roles within enterprise technology or marketing organizations.

Deep understanding of MarTech platforms, especially Adobe Experience Cloud (AEM, RTCDP, AJO, ACC v8), content and asset management systems, and campaign orchestration tools.

Experience documenting AI/ML concepts, personalization architectures, and real-time decisioning is highly preferred.

Demonstrated ability to write for both technical and business audiences, including engineers, data scientists, marketers, and executives.

Proficient with modern documentation and collaboration tools (e.g., Confluence, Figma, Lucidchart, GitHub, Miro).

Excellent communication skills, with an emphasis on clarity, structure, and strategic framing. What You'll Support

As part of the team, your work will document and scale the next generation of: Unified Consumer Data Platforms – real-time identity stitching and segmentation

GenAI Creative Workbenches – content automation, variant generation, and reuse

Personalization Studios – cross-channel orchestration using AJO and internal decision engines

Feedback & Analytics Loops – performance telemetry and optimization frameworks

Agile Marketing Operating Models – scaled campaign pods, governance, and enablement Life at Capgemini Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer: Flexible work

Healthcare including dental, vision, mental health, and well-being programs

Financial well-being programs such as 401(k) and Employee Share Ownership Plan

Paid time off and paid holidays

Paid parental leave

Family building benefits like adoption assistance, surrogacy, and cryopreservation

Social well-being benefits like subsidized back-up child/elder care and tutoring

Mentoring, coaching and learning programs

Employee Resource Groups

Disaster Relief