Marketing Copywriter

New Yesterday

Institute for Healthcare Improvement
Marketing Copywriter
Scheduled Hours
Full Time
Salary Range
$64,417-$103,067
Location
Remote, USA
About IHI
The Institute for Healthcare Improvement (IHI) is a leading, globally recognized not-for-profit health care improvement organization that has been applying evidence-based quality improvement methods to meet current and future health care challenges for more than 30 years. IHI provides millions of people in health care with methods, tools, and resources to make care better, safer, and more equitable; convenes experts to enable knowledge sharing and peer-learning; and advises health systems and hospitals of all sizes in improving their systems and outcomes at scale. IHI's mission is to innovate and lead transformational improvement in health and health care worldwide.
Position Summary:
Reporting to the Director of Marketing, the Marketing Copywriter develops clear, engaging marketing content across digital and print formats. This role focuses on writing and editing website content, newsletters, and campaign materials that support IHI's mission and brand voice. The Copywriter collaborates closely with internal teams to ensure content is accurate, audience-centered, and aligned with strategic priorities.
Position Responsibilities:
Responsibilities include but are not limited to the following:
Write and edit marketing copy for a range of formats and channels, including website pages, email, social media, blog posts, and digital collateral Support the development and distribution of newsletters (weekly and/or monthly), ensuring timely and relevant content that meets audience needs Collaborate with teammates to execute campaign materials, landing pages, and event marketing copy Partner with internal teams to understand goals and adapt messaging accordingly Ensure copy aligns with brand voice, tone, and accessibility best practices Participate in content audits and rewriting projects for website clarity and consistency Position Knowledge, Skills and Abilities: Strong writing and editing skills across digital and print formats, with the ability to simplify complex ideas for diverse audiences Familiarity with SEO principles and optimizing content for web Basic understanding of content strategy, brand voice, and campaign objectives Strong time management and attention to detail with ability to meet deadlines Comfortable collaborating in a team environment and incorporating feedback Ability to work independently with guidance, ask questions, and prioritize tasks
IHI Values and Culture Commitment to IHI Values of courage, love, equity, trust and impact Commitment to equity, anti-racism, and the improvement of societal systems Position Qualifications:
Required Bachelor's degree in marketing or communications discipline or equivalent experience 3-5 years of marketing copywriting experience Working knowledge of Microsoft Office Suite Preferred Experience working with CMS platforms or email marketing tools Familiarity with healthcare, equity, or nonprofit messaging Experience writing for diverse or global audiences Physical Attributes: Ability to Sit for Extended Periods: Capability to work at a desk for long durations Manual Dexterity: Proficiency in using a computer, including typing, mouse handling, and other office equipment Visual Acuity: Ability to read and view a computer screen for extended periods Hearing and Speaking: Clear communication over phone and video calls Environment Setup: Access to a quiet, professional home office setup conducive to focused work and virtual meetings Lifting: Occasionally requires lifting up to 25 lbs as needed
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list or comprehensive inventory of all duties, responsibilities, skills, and qualifications required.
At IHI, we are inspired to do our best work and be our best selves by leaning into our values and uniting in our vision to create a future in which everyone has the best care and health possible. We ensure that people feel valued and supported in meaningful ways, as demonstrated in our total rewards package that features competitive compensation, medical, dental and vision coverage, life and disability plans, FSA plans, matching 401k contributions, tuition reimbursement, a personal development allowance to support what matters to you, a professional development allowance to support continued learning, respect for personal commitments and flexibility to manage them, generous time off including vacation time, wellness and wellbeing time, and other special programs to support employee wellbeing.
IHI is proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex or gender, marital status, national origin or ancestry, disability, veteran status, military service, age, sexual orientation, gender identity, genetic information, crime victim status, political belief, and any other protected class under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation to complete our application, please let us know. Veterans are encouraged to apply.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Apply
Location:
Boston, MA, United States
Job Type:
FullTime
Category:
Arts, Design, Entertainment, Sports, And Media Occupations

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