Join to apply for the Marketing Analytics Specialist role at Ludus Join to apply for the Marketing Analytics Specialist role at Ludus This range is provided by Ludus. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $65,000.00/yr - $80,000.00/yr We are seeking a Marketing Analytics Specialist to help transform data into actionable insights, optimize our marketing systems, and proactively uncover strategic opportunities that drive measurable growth at Ludus. Ludus is a SaaS company that builds digital tools trusted by thousands of organizations of all sizes to power their event ticketing, marketing, fundraising, retail and registration needs. At Ludus, we're passionate about empowering performing arts organizations through intuitive technology and personalized partnership. As our Marketing Analytics Specialist, you'll play a critical role in turning data into actionable marketing strategies , directly impacting how thousands of arts organizations connect, engage, and grow their communities. Join us in our mission to bring people together through shared experiences and building digital tools for arts organizations. Learn More About Ludus Here Things you should know before applying At Ludus, our mission is to bring people together through shared experiences. It’s a big goal that allows for limitless expansion to make a difference in the world. We get shit done, move fast, and are constantly learning and adapting. We embrace low process and high trust to navigate change and figure out what works. We believe success is never final and when you think it is, that is when you fail. For us, success is a sum of small efforts, including trial and error, so we move at an unrelenting weekly pace. In order to grow as a company and individually, discomfort is necessary so we can continue exploring new ideas and push ourselves to build quality tools to offer the best solutions for our customers. If you prefer a hand-holding environment where everything is black and white, that’s not us. If you’re a self-starter and can thrive in controlled chaos, Ludus is the place for you — it’s time to find your role ️ What You'll Be Doing Manage and optimize the technical aspects of our marketing stack (primarily HubSpot) to generate, track, and report leads and potential leads. Develop and maintain clear, insightful metrics reports showcasing the effectiveness and business impact of marketing and sales initiatives. Analyze data deeply, proactively identifying trends, key insights, and actionable marketing opportunities. Monitor and optimize marketing campaigns, providing targeted recommendations to improve performance using industry best practices. Create robust KPIs and performance scorecards tailored to performing arts audience segments. Present clear analyses and actionable insights to diverse internal audiences, bridging technical data and marketing strategy. Evaluate and recommend new marketing technologies to enhance team performance and efficiency. Collaborate closely with Marketing, Sales, and Product teams to align efforts and amplify results. Set up and track ad campaigns, working closely with marketing teams on targeting and retargeting strategies. Traits we're looking for (In no certain order) 2+ years of experience in marketing operations, marketing analytics, or a closely related data-driven role. Demonstrable proficiency with HubSpot, including automation, reporting, and CRM management. Proven familiarity with marketing analytics and reporting tools, including: Google Analytics 4 (GA4) META Business Suite SE Ranking or similar SEO tools SimilarWeb or similar competitive intelligence tools Looker Studio, PowerBI, or similar data visualization platforms Bonus: Databox for dashboarding Working knowledge of SQL for querying and extracting raw data. Strong analytical skills with a track record of: Translating complex data sets into clear, actionable marketing strategies. Conducting hypothesis testing to identify meaningful trends and insights. Excellent verbal and written communication skills, with the ability to articulate data-driven insights effectively to both technical and non-technical stakeholders. Personal Attributes Flexibility: Comfortable adapting quickly and effectively in a fast-paced, evolving environment. Team Player: Willingness to jump in with ideas and help with other marketing projects when possible. Collaborative and Team-Oriented: Excels at working cross-functionally to achieve shared goals and celebrate collective success. Growth-Oriented Thinking: Driven by the big picture, proactively creating processes and strategies that scale and evolve as Ludus continues to grow. Analytical Curiosity: Driven to explore beyond the obvious, consistently seeking deeper insights and questioning data to uncover impactful trends. Clear Communicator: Skilled at simplifying complex data into clear, actionable recommendations tailored to diverse audiences. Proactive Problem Solver: Anticipates challenges and actively develops solutions, ensuring marketing operations run smoothly and effectively. Perks Health Insurance (Medical, Vision, Dental) — Provided by Blue Cross Blue Shields and Guardian. Ludus covers 90% of the premium of our employees and 50% of all dependents. 401(k) matching — Full match on the first 5% contribution and 50% match on the next 5% of contribution (7.5% contribution match by Ludus if you contribute 10%). Profit Sharing and Stock Options — We believe in sharing our success and offer annual profit-sharing bonuses during profitable years, along with stock options that give employees a stake in our long-term growth and success. Personal Wellness — $50 monthly reimbursement that can be used on anything personal wellness related. Experience Credit — $100 yearly reimbursement toward concert tickets, theatre tickets, etc. to encourage shared experiences. Flexible PTO — Take the time you need for vacation or personal days - simply work with your team to ensure everything runs smooth while you are away. Sick Days — We do not track sick days. If you're under the weather, we expect you to take the time needed to recover within reason. Role Details Salary Range: $65,000- $80,000 Location: Hybrid - Holland, MI Apply for the job Interested in joining our growing team? Then we'd love to hear from you! Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Research, Analyst, and Information Technology Industries Software Development Referrals increase your chances of interviewing at Ludus by 2x Sign in to set job alerts for “Analytics Specialist” roles. Lead, Insights & Analytics (Loyalty & E-Commerce) Lead, Insights & Analytics (Pricing & Promotions) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr