Head of Marketing

3 Days Old

Head of Marketing
About the Company
Expanding wealth management technology (WealthTech) company
Industry Financial Services
Type Privately Held
About the Role
The Company is in search of a Head of Marketing to join their team. This pivotal role is focused on driving performance metrics and directly linking marketing efforts to pipeline and revenue. The successful candidate will be responsible for leading demand generation, product marketing, and brand, with a strong emphasis on cross-functional alignment with sales, product, and customer success teams. Key responsibilities include owning all demand generation efforts, building and optimizing multi-channel campaigns, and creating persona-based collateral that enhances sales velocity and deal conversion. The Head of Marketing will also be tasked with evolving the brand and messaging to ensure clear differentiation in the market.
Applicants for the Head of Marketing position at the company should have 10-12 years' of B2B SaaS marketing experience, with a proven track record of metrics-driven impact. Experience in FinTech or WealthTech is a strong plus. The role requires expertise in performance marketing, attribution models, and funnel conversion optimization, as well as a strong command of data tools. The ideal candidate will be a strategic thinker, a creative problem solver, and a leader who can inspire and drive a high-performing marketing team. A builder mentality and the ability to thrive in a fast-paced, dynamic environment are essential.
Hiring Manager Title CEO
Travel Percent Less than 10%
Functions
Marketing
Apply
Location:
Austin, TX, United States
Category:
Financial Services

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