Overview

Placement Type: Permanent Salary (USD): 130-160k Start Date: Duties and Responsibilities  With partnership top of mind in the position, identify opportunities to increase follower engagement, new audiences, greater reach and cultivated relationships; o Wellness Panel advocates (map out a plan for their success and the brand) o Ambassadors (lean in on their follower, engage for long-term awareness) o Celebrities (harness their reach with PR, one-off opportunities, etc.) o Build with support of CMO & SVP of Brand the Affliliate Program for greater rewards and brand exposure.  Channel stratergies are key to our success; research, evaluate, recommend and implement necessary tools to support and administer social channels, across all platforms.  Analyze social media metrics to gauge the success of campaigns and strategies, providing monthly reports with actionable insights. Report all KPI’s on a monthly basis.  As a key player to the 2024 – 2025 Master Marketing Calendar, take lead on curating all deliverables month-over-month.  Work with CMO, SVP of Global Brand and VP of Digital on all aspects of the calendar; i.e., new product launches, digital, social, promotions, samples, BIG campaigns, monthly ingredient focus, product features/focus, etc. With emphasis placed on timing, market trends, behaviors, and consumer feedback.  Oversee social media calendar across all platforms; Meta, Instagram, Tik Tok, Pinterest, You- Tube, SMS, emails, etc., daily posting, and performance monitoring to ensure creative quality and cohesion.  Implement strategies to grow and nurture our online community (no paid followers).  Support brand partners, retailers, and clients with marketing collateral production, including print materials, promotional assets and digital assets.  Provide each upcoming month the latest food, mocktails, social media trends, that keep us relvant and modern.  Develop Wellness Panel, and key certified brand partners for social support in the industry.  Harness the value of the Scientifc Advisory Board, post clincial trials, etc.  Other duties assigned. Expectations and Evaluation Criteria  Follow policies and procedures and supports organization's goals and values. Contribute to building a positive team spirit and put success of team above own interests.  Complete administrative tasks correctly and on time while balancing team and individual responsibilities.  Treat people with respect and inspire the trust of others. Focus on solving conflict, not blaming. Listen to others without interrupting and keeping emotions out of the conversations.  Work with integrity and ethically.  Look for ways to improve and promote quality. Demonstrates accuracy and thoroughness while meeting productivity standards and completing work in a timely manner.  This is a remote position which requires accountable and responsibility for due projects, always be available during normal business hours via email, mobile, teams, etc.  Change approach or method to best adapt to the situation while managing competing demands.  Arrives at meetings and appointments on time.  Follow instructions, respond to management direction, and complete tasks on time or notify SVP of Brand and/or CMO with an alternate plan.  Meets challenges with resourcefulness and displays original thinking and creativity and generates suggestions for improving work.  Support & develop innovative approaches and ideas. Qualifications  Bachelor’s degree (B.A.) in related field or equivalent.  Six to ten years related experience. With fundamental insights and knowledge on how to build a solid social structure across multiple channels.  Responsibility to the allocated budget for social media marketing; hands-on experience with social media management, content creation and leveraged creative skill set  Experience with content management.  Ability to work on complex projects with general direction and minimal guidance.  Excellent written and oral communication skills.  Proven ability to manage priorities and workflow.  Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.  Ability to work independently, as well as a member of various teams and committees  Acute attention to detail.  Demonstrated ability to plan and organize projects via the Master Marketing Calendar across all channels.