Join to apply for the Director, Integrated Marketing role at AthletaJoin to apply for the Director, Integrated Marketing role at AthletaGet AI-powered advice on this job and more exclusive features.As the Director of Brand Marketing at Athleta, you will be a key leader within the Brand Marketing team of a billion-dollar fashion retail company. Reporting to the Senior Director of Brand Management, you will be responsible for defining and executing brand strategies that drive engagement, cultural relevance, and business impact across the activewear industry. This role requires a deep understanding of women’s consumer behavior, seasonal storytelling, and multi-channel marketing to ensure our brand resonates with our core customer and cuts through in a competitive marketplace.What You'll DoBrand Strategy & Positioning: Lead the development of brand positioning, seasonal strategies, and campaign narratives tailored to active customer segments. Responsible as the day-to-day leader for the Athleta Girls and Canada businesses.Marketing Campaign Development: Partner with creative, digital, and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement, and conversion. Oversees the marketing function’s input in the GTM process and leads high commercial marketing (Tier A) promotions in partnership with GTM leadership.Cross-Functional Collaboration: Work closely with product, merchandising, e-commerce, and retail teams to ensure brand messaging aligns with business objectives and customer needs.Social & Content Strategy: Partner with Social and Influencer team to drive culturally relevant and trend-forward storytelling, ensuring our brand is engaging and inspiring for our shopper.Who You Are10+ years of experience in brand marketing, with a focus on fashion, retail, or consumer lifestyle brands.Deep understanding of active consumer behaviors and cultural trends.Proven track record of developing and executing high-impact brand marketing campaigns across digital, social, and traditional channels.Strong leadership skills with experience managing cross-functional teams and external partners.Exceptional storytelling and creative sensibility with a passion for family-driven content.Ability to navigate a fast-paced, matrixed organization and drive alignment across teams.Data-driven mindset with experience leveraging insights to inform marketing strategies.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and Art/CreativeIndustriesApparel & FashionReferrals increase your chances of interviewing at Athleta by 2xSign in to set job alerts for “Director Integrated Marketing” roles.San Mateo, CA $207,000.00-$297,000.00 3 weeks agoSanta Clara, CA $204,000.00-$281,500.00 3 days agoSenior Manager / Director, Marketing OperationsSan Francisco, CA $195,000.00-$225,000.00 3 weeks agoFoster City, CA $200,000.00-$220,000.00 2 weeks agoSan Francisco, CA $168,300.00-$223,000.00 2 hours agoDirector, Global Marketing CommunicationsSan Jose, CA $207,000.00-$244,000.00 3 days agoDirector, Retail + International MarketingSan Francisco, CA $160,000.00-$175,000.00 20 hours agoSan Francisco, CA $200,000.00-$226,000.00 4 days agoSan Francisco, CA $136,000.00-$177,000.00 6 days agoSan Francisco, CA $168,300.00-$223,000.00 1 month agoSouth San Francisco, CA $238,000.00-$268,000.00 2 weeks agoRedwood City, CA $185.00-$195.00 2 weeks agoSan Francisco, CA $176,300.00-$267,600.00 2 weeks agoDirector, US Brand & Integrated MarketingDirector, Commercial Planning & ExecutionOakland, CA $290,000.00-$309,000.00 2 weeks agoDirector - Branded Member Experience (Banana Republic)San Francisco, CA $168,300.00-$223,000.00 1 month agoDirector of Brand & Marketing OperationsEmeryville, CA $130,000.00-$165,000.00 2 days agoSan Francisco, CA $150,000.00-$250,000.00 2 weeks agoDirector of Marketing - Telecoms SaaS and Global Connectivity PlatformFremont, CA $180,000.00-$210,000.00 3 days agoSenior Director - Digital Acquisition and Revenue Marketing (Growth)San Mateo, CA $228,200.00-$327,980.00 3 weeks agoDirector of Digital Strategy, Social Media & Content, NBA 2KNovato, CA $170,200.00-$250,000.00 2 months agoDirector, Global Events & Partnership MarketingSunnyvale, CA $165,000.00-$242,000.00 1 week agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr