We’re looking for a Digital Marketing Specialist to manage and optimize our brand’s presence across key digital channels. This role is responsible for the setup, execution, and performance monitoring of brand and location-level social media, Google Business Profiles, and LinkedIn. You'll also serve as a strategic liaison between our marketing team, third-party media agencies, and our franchisee network, helping ensure campaigns are aligned, efficient, and effective.

The ideal candidate is highly organized, detail-oriented, and knowledgeable about both paid and organic digital marketing strategies. This role blends hands-on execution with strategic consulting and vendor collaboration.

Key Responsibilities Social Media Management: Manage structure and content for location-level and brand social media accounts (primarily Facebook and Instagram), including content planning, publishing, and light moderation Digital Advertising Support: Collaborate with media vendors on strategy, campaign setup, and performance review for paid media channels. Franchisee Consulting: Provide hands-on support and strategic guidance to franchisees regarding their local digital marketing campaigns, spend recommendations, and best practices Creative Coordination: Collaborate with internal design team to brief and deliver social media creative assets Performance Reporting: Review and interpret media performance dashboards to identify opportunities, share learnings, and refine future strategies Google Business Profiles: Oversee the setup, optimization, and management of Google Business Profiles for all locations, ensuring consistent branding, accurate info, and high visibility LinkedIn Management: Maintain and grow the corporate LinkedIn presence, supporting both brand positioning and franchise development marketing Industry Research: Stay informed on social platform changes, digital trends, and local marketing innovations to keep the brand at the forefront

Qualifications 2–4 years of experience in digital marketing, preferably in a multi-location or franchise setting Strong working knowledge of Meta Business Suite, Google Business Profiles, and LinkedIn Familiarity with Google Ads, paid social, and basic performance metrics (CTR, CPL, ROAS) Experience working with or managing external media vendors or agencies Excellent communication and interpersonal skills to support franchisee education Detail-oriented with strong organizational and prioritization skills Curious, proactive, and adaptable in a fast-paced, remote work environment #slbspo