WHAT YOU'LL DO

As a digital marketer, you will own the Performance Marketing and SEO channels at Peoplebox. Your responsibilities will include:

Running PPC and Display Ads on various channels to generate a steady pipeline of qualified leads.

Collaborating with internal and external teams to enhance SEO and increase organic traffic and MQLs.

Optimizing conversions to:

Increase the rate from search results to website visitors.

Enhance the conversion from website visitors to gated resources, webinars, or trials.

Boost conversion rates from website visitors to demo requests.

Managing a rich content calendar with the content team, including blog posts, whitepapers, ebooks, reports, webinars, infographics, and landing pages to attract a qualified audience.

Overseeing technical aspects of marketing systems like marketing automation and CRM to generate, distribute, and report leads.

Establishing closed-loop analytics with sales to understand how inbound marketing activities convert into customers and driving customer conversion.

Conducting customer, competitor, and product research.

Creating monthly reports summarizing activities, performance against KPIs, and providing recommendations.

Proposing new and improved marketing campaign ideas.

ABOUT YOU

Over 3 years of experience in Performance Marketing, preferably in a SaaS environment.

Experience managing high-budget PPC campaigns and conversion optimization.

Proficiency with marketing automation and blogging tools.

Hands-on experience with HTML/CSS and Canva is advantageous.

Expertise in SEO/SEM and Google Analytics.

Skills in Keyword Research Analysis.

Proven ability in On-page and Off-page SEO.

Data-driven and research-oriented mindset.

BROWNIE POINTS

Experience in startup growth phases (0 to 1 or 1 to 10) within SaaS.

Deep understanding of conversion optimization.

SEO experience.

About Peoplebox

Peoplebox is an OKR, Talent Management, and People Analytics platform that helps companies align and retain top performers.

We leverage GenAI to derive insights from people and business data, integrating with tools like SQL, Jira, Asana, Hubspot, etc.

Our team comprises tech enthusiasts turned product experts, with roots in Dublin, Ireland, and San Francisco (YC S12). We previously built startups and contributed to the growth of Practo, a major health-tech company in Asia.

Our mission at Peoplebox is to become the Operating System for strategy execution and employee experience, fostering high-performing cultures. Learn more at . #J-18808-Ljbffr