The Business Development Director leads the strategic vision and execution of agency growth by driving new business opportunities, managing the sales pipeline, overseeing agency marketing and championing innovation. This role plays a critical function in positioning the agency for success by combining sharp sales instincts with deep marketing knowledge, tailored specifically to industrial B2B sectors. Who You Are: A proven closer with strong experience in both outbound prospecting and inbound lead conversion. Strategic yet hands-on, with the ability to balance high-level planning with daily sales activity execution. Experienced in B2B marketing and sales, you understand long sales cycles, technical buyers, and complex offerings. Naturally curious and a persuasive communicator who builds trust through insight, transparency, and credibility. Comfortable managing a sales pipeline through modern CRM tools and driving performance metrics. Key Responsibilities New Business Development: Own the new business strategy and pipeline, from lead generation through close. Collaborate with executive leadership to define and pursue ideal client profiles and sectors. Lead pitch development, proposal writing, and value articulation. Identify strategic partnerships and collaborations to fuel growth. Oversee CRM and sales operations, ensuring efficient tracking and reporting. Agency Marketing & Brand Positioning: Lead the agency’s external marketing efforts, ensuring alignment with positioning and growth goals. Provide direction and oversee agency’s content strategy, digital campaigns, PR, and thought leadership to align demand generation efforts with sales strategy. Represent the agency at industry events, conferences and media engagements. Innovation Strategy & Integration: Identify, evaluate, and pilot new tools and technologies (i.e. AI, automation, martech, analytics) for both internal and client-facing applications. Lead cross-functional innovation sprints or labs to test new services and processes. Create an innovation roadmap that aligns with client demand and market opportunity. Champion continuous learning and training related to emerging tools and trends. Strategic Planning & Thought Leadership: Monitor market shifts and client expectations to help shape new service offerings. Translate macro and tech trends into actionable strategic recommendations for the agency. Author or oversee development of strategic content (whitepapers, webinars, POVs). Support leadership in pricing models, revenue forecasting, and go-to-market strategy. Internal Collaboration & Change Management: Partner with department leads to ensure pitch strategies reflect the agency’s best thinking and offerings. Foster a culture of innovation and growth-oriented mindset across the agency. Qualifications BA/BS in Marketing, Communications, Business or related field (MBA or sales certifications a plus). 10+ years in a marketing or agency environment, with at least 5 years in a sales or business development role with a closing quota. Strong portfolio of wins in B2B sectors (manufacturing, engineering, tech-heavy industries). Demonstrated success leading sales pipelines, managing CRMs, and closing deals over $500K. Knowledge of HubSpot, Salesforce, or similar tools for outbound/inbound workflows. Excellent communicator, with strong interpersonal and negotiation skills. Deep understanding of B2B buyer journeys, ABM strategies, and content-driven selling. Demonstrated ability to lead teams in adopting emerging technologies and innovative tools to drive B2B growth. At Godfrey, we are guided by 5 core values that all team members are expected to embrace: Fascination, Drive, Partnership, Transparency and Community. By following these principles, we have become the driving force behind many B2B brands’ success stories.